Gemma Milne talks with Thomas Wieberneit, co-founder, CEO, and Principal of aheadCRM, about customer journey orchestration, understanding the dynamics of customer consent to provide data during that journey, the importance of consolidating data sources, the two biggest challenges for companies working with CDPs, and how he expects the role of understanding customer behaviors and the customer journey to evolve over time.
About Thomas Wieberneit:
Thomas is the co-founder, CEO, and Principal of aheadCRM. He helps organizations across industries to unlock their potential through digital transformation initiatives using a “think big, act small” approach. He is a CRM practitioner, with the ability to translate business needs into technology solutions that add value. He also is a featured columnist at CustomerThink.
Learn more:
https://aheadcrm.blogspot.com/
Topics of discussion
- When a business has a more accurate view of their customers, what does that mean from the customer’s perspective? (02:25)
- What building a contextual, consistent view of customers looks like for companies (04:27)
- Striking a balance between privacy, trust, consent, and using customer data to give them a better experience (07:49)
- Considerations for choosing the right CDP your business (18:25)
- The importance of consolidating data sources for an effective (23:07)
- Security implications for running a CDP (24:49)
- The evolution of customer behaviors and journeys (27:11)
Sponsor link
Learn how Dynamics 365 Customer Insights can empower your sales and marketing teams with an intuitive, flexible, and unified Customer Data Platform. Request a live demo today:
Contact us
Email: connectedandready
Follow us on social media
Twitter: https://twitter.com/msftdynamics365
LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamics
YouTube: https://www.youtube.com/channel/UCJGCg4rB3QSs8y_1FquelBQ
https://connectedandready.com/episodes/cdp-is-key-to-customer-journey-orchestration-with-thomas-wieberneit-W0MiePg9 https://locator.simplecastcdn.com/ba82dd41-f525-4f19-b1ac-5bf9a58acf3a/26c0b69c-8c12-437b-8344-6eaaf1957d5b.mp3?aid=rss_feed&feed=utUkT80g 2021-05-26 21:48:19Z