Host Gemma Milne talks with Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, as well as the Chief Marketing Officer at Ineffable Marketing, about the continuing evolution of marketing in the digital realm, the changing needs of customers, growing demand for a greater level of personalization, as well as how marketers can connect with customers in the messenger format and how this will look in the future.
About Natasha Takahashi
Natasha is the Chief Marketing Officer and Co-Founder of School of Bots, as well as Chief Marketing Officer at Ineffable Marketing. She has unlocked millions of dollars in revenue for businesses through frameworks for lead generation and closing transactions. School of Bots is one of the leading chatbot education brands in the world for marketers, agencies, and teams whose methods are based on real experiences providing hundreds of clients with chatbot services. Her goal is to help businesses generate real, repeatable, and predictable results.
Learn more about School of Bots:
Topics of discussion
- Recent trends in how businesses are connecting with customers online (04:26)
- Perspective on customer expectations and how that relates to online messaging and social media (07:23)
- Privacy and customer preferences regarding personalization (17:30)
- First steps businesses can take toward messaging and bot-based solutions (26:07)
- The future role in marketing for AI automation, chatbots, or a combination of both (30:26)
Sponsor link
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